What term does Schlosser use to describe the impact of fast food on traditional dining?

Schlosser uses the term "McDonaldization" to describe the profound impact that fast food has had on traditional dining. This concept highlights how the principles of fast food—efficiency, predictability, calculated control, and standardization—have been applied not just to the restaurant industry, but also to various aspects of society and culture. As fast food chains have proliferated, they have transformed dining experiences, emphasizing speed and uniformity over the unique and diverse offerings associated with traditional meals. This shift reflects a broader trend in which local customs and culinary practices are increasingly marginalized in favor of mass-market chains that prioritize convenience and cost. Such a change signifies a move away from unique culinary traditions toward a homogenous dining experience influenced by fast-food practices.